Reflection About Attending Conferences + WIMA USA 2013

Over the past several years, I have attended many conferences, trade shows and training events.  Of these, I’ve found myself especially inspired by coach training conferences, such as the ICF (International Coach Federation) Global conference held in London last autumn.  These events feed my soul. By participating, I am able to renew my life purpose and re-evaluate my path.

When I attend a technology conference or training, my curiosity and passion for new technologies are satisfied. I am able to realize ideas and concepts learned at these events in my career; for example, the social media platform that I built for the AT&T Developer Program was inspired by such a conference.

Through attending such events, I’ve gradually developed an interdisciplinary lens on business, technology and humanity. By bridging the gaps among these three distinct sectors, I am able to see unique business opportunities and build relationships with like-minded people based on synergy and vision.

Recently, I attended the three day WIMA NFC/Proximity Solutions conference. The great speakers, rich information and diverse attendees that I encountered were inspiring.  One outstanding presenter at this conference was Patrick Meyer, the CEO Futurist, Biz 3.0 Expert, and author of the book Steve Jobs & The World of Mobile.

This book provides insight on mobile development, where it is now, and its path into the future. Meyer’s vision inspires me since it echoes my purpose for writing Everyday NFC to educate people about this accessible, yet underutilized technology. I hope my book will serve as a source of information and inspiration for the many visionaries and innovators I have yet to meet.

WIMA NFC / Proximity Pre-conference

The WIMA NFC / Proximity Solutions Conference is being held in San Francisco from October 28 to 30. This is the third WIMA conference in the USA. Last year, WIMA focused on NFC (Near Field Communication) technology and this year the scope has been expanded to other Proximity connectivity technologies: QR codes, Bluetooth, BLE (Bluetooth Low Energy), etc.

In yesterday’s pre-conference sessions, NFC, QR codes and Bluetooth overviews were presented by Gonda Lamberink, Stephanie True Moss and Dimtri Galeridis. Technology Marketing strategy and use cases were presented by Thomas Hissam and Serafin Arroyo. Panel discussions at the end of the day was very engaging and the audience participated actively. Marc Greenbaum, Verizon, shared telecom’s position on educating consumers and mobile payment (ISIS).

We also discussed what is the right technology for the right market. Consumers don’t care about which technology is used. The user experience is the most important. How we deploy the technologies that will serve the consumers is key. How we collect and leverage the data collected by these technologies is important to develop brand through personalization.

We are looking forward to today’s sessions and learning.

NFC Mobile Wallet and Incoming WIMA-USA Conference

A friend called me from an AT&T store. “Hi. I want to buy a phone that does Google wallet, and I can’t get a straight answer from the sales person.” Apparently it is very confusing for consumers to know their options in selecting a phone that works with mobile wallet. Here is some information on this topic for curious minds.

Google wallet uses NFC technology. This is how it work.

  • User owns an NFC enabled Android phone.
  • User downloads a mobile wallet app from Google Play, an app store, to their phone.
  • User launches the app and enters credit card information to it.
  • User uses the phone to pay bills at stores that have NFC readers available.

Google wallet was released in 2011. The mobile phones sold in Verizon and T-mobile stores don’t support it because Verizon, T-mobile, and AT&T all invested into ISIS, a mobile wallet joint venture. ISIS was in trial in Salt Lake City and Austin in 2012 and will be rolled out nationally sometime in the near future. If you are interested in these topics, you might want to consider attending the WIMA-USA conference.

WIMA-USA NFC & Proximity Solutions conference will be held in San Francisco on Oct 28-30th. The conference will have a rich conversation about contactless communication including NFC, Bluetooth, and QR code. An Early Bird 20% discount on the Full Access Pass (1or 2 days) is available until September 13th using code: EBUS13.

This is the 3rd WIMA conference in USA and you can read about my WIMA NFC 2012 conference experience here.


TechEd and WWDC reflection

Last week the TechEd North America conference was held in New Orleans and new features for Windows 8.1 were presented. One of these new features is called tap-to-pair printing. When you put an NFC tag on an enterprise network printer, you can tap your Windows 8.1 device within 4 cm of the printer in order to establish connectivity so that you are able to print. There is no need to look for a correct printer on the network. Enterprise printing is made easy! This is a good demonstration of an NFC use case.

This week, iOS 7.0 was announced in Apple’s Developer conference. Nothing was mentioned about NFC. It makes me wonder about Apple’s NFC business strategy. When I attended the App World in London last October, vendors were already making iPhone 4 NFC sleeves in order to test mobile payments. Will the peripheral device becomes a trend for the iPhone, when Apple does not make an NFC enabled device? What are the risks and opportunities for the peripheral device makers that are investing in the NFC iPhone capability?

Yesterday Microsoft released a free app that will enable Office 365 for the iPhone. After the app is downloaded, you need to subscribe to Cloud based Office 365. That’s an up sell for iPhone users to adopt Office 365. It looks like the Microsoft business strategy is to generate revenue from the subscription model and extend the user base beyond the traditional Windows user. Tapping into the iPhone market seems to be a profitable path. Do you think NFC vendors should be committed to step into the similar path and offer iPhone NFC capability?