Last week the TechEd North America conference was held in New Orleans and new features for Windows 8.1 were presented. One of these new features is called tap-to-pair printing. When you put an NFC tag on an enterprise network printer, you can tap your Windows 8.1 device within 4 cm of the printer in order to establish connectivity so that you are able to print. There is no need to look for a correct printer on the network. Enterprise printing is made easy! This is a good demonstration of an NFC use case.
This week, iOS 7.0 was announced in Apple’s Developer conference. Nothing was mentioned about NFC. It makes me wonder about Apple’s NFC business strategy. When I attended the App World in London last October, vendors were already making iPhone 4 NFC sleeves in order to test mobile payments. Will the peripheral device becomes a trend for the iPhone, when Apple does not make an NFC enabled device? What are the risks and opportunities for the peripheral device makers that are investing in the NFC iPhone capability?
Yesterday Microsoft released a free app that will enable Office 365 for the iPhone. After the app is downloaded, you need to subscribe to Cloud based Office 365. That’s an up sell for iPhone users to adopt Office 365. It looks like the Microsoft business strategy is to generate revenue from the subscription model and extend the user base beyond the traditional Windows user. Tapping into the iPhone market seems to be a profitable path. Do you think NFC vendors should be committed to step into the similar path and offer iPhone NFC capability?