Reflection About Attending Conferences + WIMA USA 2013

Over the past several years, I have attended many conferences, trade shows and training events.  Of these, I’ve found myself especially inspired by coach training conferences, such as the ICF (International Coach Federation) Global conference held in London last autumn.  These events feed my soul. By participating, I am able to renew my life purpose and re-evaluate my path.

When I attend a technology conference or training, my curiosity and passion for new technologies are satisfied. I am able to realize ideas and concepts learned at these events in my career; for example, the social media platform that I built for the AT&T Developer Program was inspired by such a conference.

Through attending such events, I’ve gradually developed an interdisciplinary lens on business, technology and humanity. By bridging the gaps among these three distinct sectors, I am able to see unique business opportunities and build relationships with like-minded people based on synergy and vision.

Recently, I attended the three day WIMA NFC/Proximity Solutions conference. The great speakers, rich information and diverse attendees that I encountered were inspiring.  One outstanding presenter at this conference was Patrick Meyer, the CEO Futurist, Biz 3.0 Expert, and author of the book Steve Jobs & The World of Mobile.

This book provides insight on mobile development, where it is now, and its path into the future. Meyer’s vision inspires me since it echoes my purpose for writing Everyday NFC to educate people about this accessible, yet underutilized technology. I hope my book will serve as a source of information and inspiration for the many visionaries and innovators I have yet to meet.

WIMA NFC / Proximity Pre-conference

The WIMA NFC / Proximity Solutions Conference is being held in San Francisco from October 28 to 30. This is the third WIMA conference in the USA. Last year, WIMA focused on NFC (Near Field Communication) technology and this year the scope has been expanded to other Proximity connectivity technologies: QR codes, Bluetooth, BLE (Bluetooth Low Energy), etc.

In yesterday’s pre-conference sessions, NFC, QR codes and Bluetooth overviews were presented by Gonda Lamberink, Stephanie True Moss and Dimtri Galeridis. Technology Marketing strategy and use cases were presented by Thomas Hissam and Serafin Arroyo. Panel discussions at the end of the day was very engaging and the audience participated actively. Marc Greenbaum, Verizon, shared telecom’s position on educating consumers and mobile payment (ISIS).

We also discussed what is the right technology for the right market. Consumers don’t care about which technology is used. The user experience is the most important. How we deploy the technologies that will serve the consumers is key. How we collect and leverage the data collected by these technologies is important to develop brand through personalization.

We are looking forward to today’s sessions and learning.

What Is NFC?


Field Communication(NFC) technology, an RFID based short range (up to 4cm) wireless connectivity will impact our everyday life when adoption rate goes up.

This blog is created to facilitate the discussion and support the early adopters.

Please see my other NFC blog posts:

NFC Security Discussion in the NFC Solution Summit 2013

NFC Summit Solutions 2013

Driving NFC User Experience At The WIMA NFC USA Conference