Develop an NFC Strategy Through Observing Cloud Adoption Trends

NFC pioneers in the US have questions about the adoption rate of the technology and the partnership opportunities in the ecosystem.

The adoption trends of Cloud Computing perhaps provide some insight on this inquiry. Amazon started to offer Amazon Web Services (AWS) in 2006, Google added Google Docs to its Gmail offering in 2007, Microsoft launched Azure in 2009, and Apple announced iCloud in 2011.

James Staten of Forrester Research, shared recent trends from a survey on Cloud developers at the  RightScale Compute 2013 conference. The first trend is that developers seem to be lacking in experience with Cloud. The survey revealed that only 30% of developers had hands-on experience with the Cloud. Given the number of consumers utilizing the Cloud, this low percentage is surprising to me. For example, my laptop offers Acer Cloud, my iPad synchronizes with my iPhone through iCloud, and my Google calendar is in Google Cloud. Because these and other Cloud products are becoming more widely utilized, one can assume that a high percentage of the developers are using Cloud products. What could motivate these developers to create Cloud-based apps?

Another trend points to smaller organizations as leaders in Cloud innovation. The survey revealed that less than a quarter of Cloud developers are working for large enterprises. Finally the demographic of the survey itself revealed a trend that US’s adoption seems to lag behind that of other countries. Only a quarter of Cloud developers are in the US; the others are in Asia and Europe.

What can this tell us about NFC? A brief history shows some of the parallels. The first NFC enabled mobile phone was released by Nokia in 2006. Since then, quite a few NFC-enabled phones have come on the market, followed by the introduction of NFC-enabled tablets in 2012 and 2013. Asia and Europe have had a higher adoption rate of NFC, while in the US, consumers are not taking full advantage of the capability.

If you are one of the NFC pioneers in the US, will working with large enterprises present a good opportunity? Where can you make an impact as an educator of the technology? “What do we need to do together to make this work” as asked by James Staten.

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