NFC and Big Data

Near Field Communication (NFC) is a wireless connectivity technology. The key word here is “connectivity”. It is not rocket science; it is similar to WIFI or Bluetooth, the technologies that we are familiar with and widely use. NFC enables devices within short proximity (4 cm) to connect with each other in order to exchange information. It also enables devices to read and write from/to NFC tags in order to retrieve or distribute data.

The term WIFI was used commercially in 2000. I remember that in 2002, I used three long Ethernet cables in order to connect  my home computers to the internet. The next year, I bought a WIFI router and started taking advantage of wireless connectivity. Nowadays, when we go to Starbucks, we connect our laptops to the WIFI network and start browsing the web within seconds. The hardware (wireless adapter) and user interface make the connectivity so easy that we don’t even think of the underlying mechanism.

Bluetooth specifications were developed in 1994 and many products are using the technology now. In the tele-healthcare industry, Bluetooth enabled medical devices provide significant value to the consumer. For example, a patient can take a blood pressure reading with a Bluetooth device at home and a nurse can remotely monitor the readings through a server.

NFC is based on RFID technology. The first RFID patent was granted in 1983. The NFC Forum was established in 2004. In 2006, the first NFC-enabled phone was released by Nokia. Today, most newly released smart phones are NFC enabled; they have an NFC chip inside the phone that communicates with NFC tags or other NFC enabled phones, consumers know very little about this capability because of lacking of education.

With your NFC enabled phone,  you can tap your phone with a new friend’s NFC phone and exchange contact information upon agreement. That’s the simplicity of connectivity. This kind of data exchange will add more data into the Big Data realm.

Big data is a hot topic nowadays. Enterprises want to leverage it in order to serve their customers or to develop customer desired products. Whatever we say, write, connect to or exchange with; structured or unstructured data all are part of the Big Data. With the broad usage of mobile devices, big data can be collected easily with or without our permission. When combined with Cloud computing, Big Data analysis can be performed easily and create tremendous impacts to the businesses.

AWS Summit NYC 2012, Werner Vogel’s keynote shared how a drug designer used computational chemistry algorithms with 21 Million compounds to develop a medication that would treat cancer. A Cloud platform shortened the process time and operational expense while dealing with big data analysis.

NFC, like any other connectivity enabler data traffic, will provide useful information for businesses and provide value for consumers. Any business that is thinking of capturing NFC data will be ahead of the game. I believe when consumers start to adopt NFC, it will become part of our life.

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  1. Pingback: Fitur NFC (Near Field Communication) Pada Smartphone | Suetoclub's Blog

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