Today, while I was finishing an online purchase, a window popped up on my screen to ask if I wanted a free purchase protection service from Google. (See screen shot at the end of the blog)
If I were regular online shopper, I might think, “How nice, why not to take advantage of the free protection?” However, being into Big Data, I see this as a smart attempt on behalf of Google to collect data. Currently Google collects a lot of information about their customers using Google search, Gmail, Google docs, maps and calendar. Offering free purchase protection gives them the opportunity to further develop their big data analysis by collecting information on online purchase.
In its recent blog, Google said if any information is stored in Google+, Gmail, or Google calendar, it can instantly accessible through voice search. This information, which will be secured through encryption, includes information on flights, reservations, purchases, plans, and photos. This is how transparent our life. The more data we provide to a service provider, the more they can make our life easier. The cost, however, is that we have less privacy. For example, A Wall Street Journal article titled “NSA Reaches Deep Into U.S. To Spy on Net” reported yesterday that NSA systems have the capacity to reach roughly 75% of all US internet traffic.
When NFC mobile payment takes off, telecoms will own mobile purchase information. That data will enable them to understand their customers better. If I were a leader in the telecom industry, I would want to obtain clarity about what consumer mobile purchase data means to the bottom line of my business, to the lives of my consumers and to the whole ecosystem in order to generate the business intelligence that benefits all.
In the article “One Man’s Trash is Another Man’s Big Data”, the author pointed out ” We have a long way to go to get rid of the mindset that data is all about marketing and advertising.” I trust innovation comes from this kind of awareness, sharing and discussion. What do you think?