Keyword Trends – NFC vs IoT

** This blog was originally posted in LinkedIn on March 17th, 2016

In March 2015, I posted an article on the NFC Mobile Payment Trend in order to discuss the NFC Mobile Payment movement. Today, I did another trend analysis and want to share the data and insights.

It looks like “NFC/Near Field Communication” is still an interest and India is still the number one place that is interested in the technology. A search for “Mobile Payment” remains flat and the “Apply Pay” search went down after the initial launch in November 2014. To show the relative interest, I plugged in “IoT”. You can see that interest is picking up after 2015 but I am surprised to see the search trend is relatively low vs NFC.

India’s strong interest in NFC is not surprising. When you have a chance to read my post on “NFC In Action in an IoT World”, you would learn that NFC is making a huge difference in rural areas of India and saving children’s lives with the application of the Khushi baby (KB) necklace.

This insight encourages me to update my book, “Everyday NFC: Near Field Communication Explained”, to the 3rd edition since the interest remains high and NFC enables tons of connectivity in the IoT world. Please let me know if you have any NFC product or service to share with me and my readers.

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