Take Control of Your Data

“Big Data” and “analytics” have been in a lot of conversations lately. Many businesses want to jump on the wagon to use big data for marketing and product development. At the same time, most of the companies don’t really know what to do with a flood of data. How to capture, analyze and utilize this data for business insights is critical.

O’Reilly published an ebook titled Business Models for Data Economy, and it is a good reference book for this topic. It says, “Whether you call it Big Data, data science, or simply analytics, modern businesses see data as a gold mine.” Indeed, we live in a fast-evolving world of data economy. Forrester predicted that 2014 would be the year that marketing leaders will put insights to use.

My interest in Big Data started while I was writing my bookEveryday NFC”. I realized that sensors play a crucial role in helping big data move forward, and I wanted to learn more about Big Data. Going to a conference on the topic was a quick way for me to pick up the terminologies, use cases and visions. Networking with early adopters and watching their progress were good learning points. After this initial overwhelming learning experience, I was able to dive deeper into a specific area that applied to my work.

Here is an opportunity for you to learn about Big Data or to share your experience.

The Big Data Innovation Summit will be held in Santa Clara on April 9-10 in 2014, to guide you in taking control of your data. The Summit brings leading thinkers together for presentations, workshops and panels. To network with these people would be a big win in the Summit. There are four tracks: Data Analytics, Hadoop & No SQL, Data Science and the Machine Learning & Algorithms. You can view the schedule here. Follow #datawest14 and @IE_BigData for further updates.

Are you ready to jump on the wagon?

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