In the book of “Taming the Big Data Tidal Wave” by Bill Franks, the value of sensor data was demonstrated with the case of industrial engines and equipment. It discussed how the embedded sensors were utilized from aircraft engines to tanks in order to monitor the second-by-second or millisecond-by-millisecond status of the equipment. All data was fed into “Big Data” analytics.

IBM and The Beacon Institute also collaborated on an effort to use a sensor-enabled monitoring network In order to track temperature, salinity and pollution of the Hudson River. Actually IBM Big Data Technology is used to develop several environmental protection projects like this one.

What about proximity sensors and Big Data? Coca Cola is using NFC tags and QR codes in 100 selected retail stores to collect the data about user behavior and handsets. The backend platform collects analytics such as time, location, frequency of interaction, tap vs. scan, phone model, operating system, service provider and browser type. SocialTagg, a startup in LA, offers an event management platform to enrich attendees’ networking experience by using Big Data analytics on QR codes/NFC tags that were assigned to the event participants.

I will be leading a panel on “Building a Link Between NFC/Proximity Technologies & Big Data” in WIMA USA – NFC and Proximity Solution conference on October 29^th in San Francisco. I am looking forward to having a rich discussion with the participants. If you are a “Big Data” expert and would like to join the panel, please contact me at info@everydaynfc.com.

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Google wallet uses NFC technology. This is how it work.

• User owns an NFC enabled Android phone.
• User downloads a mobile wallet app from Google Play, an app store, to their phone.
• User launches the app and enters credit card information to it.
• User uses the phone to pay bills at stores that have NFC readers available.

Google wallet was released in 2011. The mobile phones sold in Verizon and T-mobile stores don’t support it because Verizon, T-mobile, and AT&T all invested into ISIS, a mobile wallet joint venture. ISIS was in trial in Salt Lake City and Austin in 2012 and will be rolled out nationally sometime in the near future. If you are interested in these topics, you might want to consider attending the WIMA-USA conference.

WIMA-USA NFC & Proximity Solutions conference will be held in San Francisco on Oct 28-30^th. The conference will have a rich conversation about contactless communication including NFC, Bluetooth, and QR code. An Early Bird 20% discount on the Full Access Pass (1or 2 days) is available until September 13th using code: EBUS13.

This is the 3^rd WIMA conference in USA and you can read about my WIMA NFC 2012 conference experience here.

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