Comments on: New iPhones’ Impact on NFC

By: EverydayNFC

EverydayNFC — Mon, 16 Sep 2013 21:09:03 +0000

Thanks for sharing your insight. I also believe Touch ID will make an impact. Today’s WSJ published an article “Stay Secure Without Passwords” http://on.wsj.com/169zpQB to address authentication. It’s a good reading.

By: E. Brooks Lilly

E. Brooks Lilly — Sun, 15 Sep 2013 19:50:56 +0000

Apple has changed the play field, and the rules for that matter, for the authentication conflict between the carriers and the platforms. The authentication of the user is not something that the carriers can ever truly master as they are removed from the user by the users own device. I expect that Apple’s Touch ID will have more acceptance by users and developers in a matter of months than the impact of all the other existing and cumbersome cloud processes summed together. Transparent bio-factor authentication, at the device level, adds value and security – and removes hassle.

The authentication objective for transactions is: Is it really you?

The objective for the user is: Do what I want – now! And don’t hassle me!

As we have seen for years – the user wins the transaction argument as they have plenty of other ways to pay. Cool may be cool, but hassle trumps cool. Apple has shown us a cool hassle free authentication process. Time for others to innovate to the same level.

By: EverydayNFC

EverydayNFC — Wed, 11 Sep 2013 14:47:44 +0000

If you are interested in watching NFC in action, you might want to attend WIMA NFC & Proximity Solutions Conference in San Francisco on Oct 28-30. Early bird discount is offered until September 13th. http://www.wima.mc/usa/2734-registration